Barbara Callcott, who became an icon of Australian pop culture as "Mrs Marsh'' in toothpaste TV commercials, died this morning.
She starred in Colgate's advertising for many years, starting from the late 1970s.
Ms Callcott died peacefully in her home of many years at Noosa on Queensland's Sunshine Coast.
"In honour of her legacy, Colgate will be initiating an education grant in her name in recognition of her contribution to oral health education. Colgate staff are saddened by the news and extend their condolences to Barbara's family," Chris Pedersen, Managing Director, Colgate, said this afternoon to media.